List of products by brand WEEKEND MAX MARA

1951. In Reggio Emilia, Achille Maramotti founded Confezioni Maramotti, soon to be known as Max Mara. The success of this fashion company, capable of introducing innovative industrial processes while remaining faithful to the great history of Italian tailoring, enabled it to become an impressive fashion house. The company expanded over the years and in 1957 changed its name to Max Mara. The first term is a superlative while Mara is the abbreviation of the founder's surname, Maramotti.

Created as the leisure line of the Max Mara brand, Weekend Max Mara has established itself over time with its own distinctive identity, embodying the spirit of independent, cultured, life-loving women from all over the world, far removed from schemes and definitions. Beyond fashions, beyond trends. Success was so great that in 1983 Max Mara debuted at Milan Fashion Week presenting its first ready-to-wear collection. The must-have piece of the Max Mara brand is the men's coat in women's clothing which, to this day, remains a great classic and is the brand's most popular garment.

In 2016, an iconic novelty: the Pasticcino Bag makes its debut. With its unmistakable clutch closure, the bag soon became a signature accessory for the brand. Playful and versatile, sweet and feisty, the Pasticcino Bag evokes the sweetness found in the magic of childhood, surprise, and colours.